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Bart Smit Software
Netherlands
For Tjeerd-Jan Smit is the choice of Bart Smit, however, a very logical.
In toy stores sell it already longer consoles and software for the PC.
The sale of both is booming and why would not you also sell the PC there?
This way you reach consumers who find the high threshold of the computer store.
The consumer has under Smit no notion of bits and bytes, and therefore would not buy a computer fast.
Smit drills a whole new audience in the toy industry. He also thinks that there is no break down for other sales channels.
Moreover, he adds, the sale of computers in a toy is not entirely new.
In a distant past could the consumer, for example go there for a Commodore 64.
In toy stores sell it already longer consoles and software for the PC.
The sale of both is booming and why would not you also sell the PC there?
This way you reach consumers who find the high threshold of the computer store.
The consumer has under Smit no notion of bits and bytes, and therefore would not buy a computer fast.
Smit drills a whole new audience in the toy industry. He also thinks that there is no break down for other sales channels.
Moreover, he adds, the sale of computers in a toy is not entirely new.
In a distant past could the consumer, for example go there for a Commodore 64.