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Byte Back
This british company was specialized in re-releasing Red Rat Software and titles, although there were some re-releases from other companies.
Byte Back even released some totally new titles !!
Just when you thought Atari software was becoming hard to find along comes a new independent budget label
who have not only secured the rights to ail of the Red Rat titles but also intend to convert titles from other machines.
Byte Back have at least eighteen titles lined up for release on the Atari 8-bit!
First releases are COSMIC PIRATE, which has been converted from the ST, and the Red Rat titles SCREAMING
WINGS. DOMAIN OF THE UNDEAD and LITTLE DEVIL.
Later releases will include the famous, and highly respected, SPEED RUN.
Amongst the titles being converted from other machines look out for KENDO WARRIOR a big hit in the C64 and Spectrum.
All the titles will retail at £2.99.
The label is the brainchild of Richard Bielby who has previously worked for a company who handled the distribution for Firebird and Mastertronic and if you check in the large multiple stores and small newsagents
you will find that almost all the Atari software available in those outlets is on those two labels.
It would seem therefore that Byte Back will have no problems in getting their titles out to the customers. One in- novation that has caused a huge stir in the computer industry is Byte Back's decision to go outside
the computer press for their advertising by becoming one of the first companies to advertise in the Beano and Dandy comics.
Explaining his reasons for choosing this novel field of advertising, Richard Bielby said 'At £2.99 budget
software is an impulse buy and as Byte Back will be on sale in local newsagents and high street stores we felt that we should try advertising directly to the kids who regularly visit those shops'.
Beano and Dandy have a circulation of over half a million with a readership probably double and there seems a
strong liklihood that a good number of those readers own computers.
So look out for the Beano and Dandy, now you have no excuse to be embarrassed at buying comics!
Byte Back even released some totally new titles !!
Just when you thought Atari software was becoming hard to find along comes a new independent budget label
who have not only secured the rights to ail of the Red Rat titles but also intend to convert titles from other machines.
Byte Back have at least eighteen titles lined up for release on the Atari 8-bit!
First releases are COSMIC PIRATE, which has been converted from the ST, and the Red Rat titles SCREAMING
WINGS. DOMAIN OF THE UNDEAD and LITTLE DEVIL.
Later releases will include the famous, and highly respected, SPEED RUN.
Amongst the titles being converted from other machines look out for KENDO WARRIOR a big hit in the C64 and Spectrum.
All the titles will retail at £2.99.
The label is the brainchild of Richard Bielby who has previously worked for a company who handled the distribution for Firebird and Mastertronic and if you check in the large multiple stores and small newsagents
you will find that almost all the Atari software available in those outlets is on those two labels.
It would seem therefore that Byte Back will have no problems in getting their titles out to the customers. One in- novation that has caused a huge stir in the computer industry is Byte Back's decision to go outside
the computer press for their advertising by becoming one of the first companies to advertise in the Beano and Dandy comics.
Explaining his reasons for choosing this novel field of advertising, Richard Bielby said 'At £2.99 budget
software is an impulse buy and as Byte Back will be on sale in local newsagents and high street stores we felt that we should try advertising directly to the kids who regularly visit those shops'.
Beano and Dandy have a circulation of over half a million with a readership probably double and there seems a
strong liklihood that a good number of those readers own computers.
So look out for the Beano and Dandy, now you have no excuse to be embarrassed at buying comics!