Several other labels were invented for other publishers who wanted them to re-issue their old full price product at budget prices, such as Rack-it for Hewson and Americana for U.S. Gold.

It seems the label was taken over by US Gold at one point according to the barcodes.

Americana Label. Article from Commodore User No. 33 (1985):

Having decided to throw a tantrum at the inclusion of Mastertronic's cheap games range in the charts, US GOLD have realised they are missing out on a few bucks, so they've launched their own range called Americana which sells at £2.99. We asked US GOLD's Tim Chaney if he'd be upset if the games were excluded from the charts if they became hits. An unrepentant Chaney shook his head "We made our stand and we're sticking by it. These kind of games don't deserve Chart recognition. So there you go, US GOLD have said their piece and are standing by it.